A celebrated trailblazer and mentor for Indian & South Asian diaspora fashion models since
2016. Zinnia is the first Indian model and academic to talk about the fashion industry's lack
of access, acceptance and lack of representation of Indian talent.
Today, she works with brands and creatives across mixed media global campaigns to develop strategies, concepts and castings. Zinnia does this through creation of detailed project reports and analysis, addressing the social and psychological contexts of the Indian mainland & diaspora consumer demographics preferences.
Her work is designed to create harmonious communities and a holistic positive ecosystem through authentic social belonging, individual aspiration and racial visibility, resulting in empowerment of the next generation, increased profits and market share of luxury and retail brands.
Today, she works with brands and creatives across mixed media global campaigns to develop strategies, concepts and castings. Zinnia does this through creation of detailed project reports and analysis, addressing the social and psychological contexts of the Indian mainland & diaspora consumer demographics preferences.
Her work is designed to create harmonious communities and a holistic positive ecosystem through authentic social belonging, individual aspiration and racial visibility, resulting in empowerment of the next generation, increased profits and market share of luxury and retail brands.