An internationally recognised muse and sustainable fashion leader at the forefront of trends
and innovation. Zinnia's mission is to work with brands to mindfully transform the
sustainability space and shed outdated marketing stereotypes. Fashion should still be
enjoyed as a form of self expression, but also be better for the planet and people that live in
it. As part of her future projects she is looking to create a sustainability practitioner support
platform and continue her passion of supporting conservation through fashion & innovation.
Zinnia’s signature relaxed, relatable and warm communication style has made her a highly sought after model, speaker, writer and documentary maker on conservation & sustainable fashion. Today, she consults with global retail & luxury brands to distill consumer behavior trends; uncover market messaging through creative direction, collection consultation, campaign and company messaging; while supporting executive board members, sustainability directors and practitioners from burnout. Zinnia uses consumer psychology as a tool for positive and empowering behavior change which engages and supports the consumer, marketeers and companies alike to have the confidence and safe space to do better, free from negative judgment and eco fatigue.
Zinnia’s signature relaxed, relatable and warm communication style has made her a highly sought after model, speaker, writer and documentary maker on conservation & sustainable fashion. Today, she consults with global retail & luxury brands to distill consumer behavior trends; uncover market messaging through creative direction, collection consultation, campaign and company messaging; while supporting executive board members, sustainability directors and practitioners from burnout. Zinnia uses consumer psychology as a tool for positive and empowering behavior change which engages and supports the consumer, marketeers and companies alike to have the confidence and safe space to do better, free from negative judgment and eco fatigue.